freelance creative ethics and best practice
The creative process
While embarking on this freelance venture with a considerable amount of frustration I came to realize a few significant and unnecessary hassles. Bringing these to light and exploring different avenues. The aim of this post is to justify certain ethics with creativity in mind and set you as the client at ease when choosing a creative to represent your company. Subjectively written with objectivity in mind. This serves as a guideline for both Creatives and clients alike.
Let's get down to...
I have spoke to a good amount of creatives, and dealing with many frustrated clients. I realize there is a paradox that surrounds the Design and advertising industry. First and foremost, what is a decent rate? A good design rate is skill based and calculated either hourly or daily, this fluctuates based on work quality and background. Some clients have also approached me with the hassle of paying the rate, a mid to senior designer would charge, and getting work below junior standards.
I will be writing a follow up to this post focused on exactly that, how to choose a quality designer that would benefit your brand and double your growth. For this post however we cover the design process… Away we go!…
Professional design and advertising follows certain guidelines. These guidelines serve the purpose of effective communication. Thought provoking and connected on an individual level. We learn the rules to break them… where applicable and within bounds… This is the process…
Why is it important?
Ask yourself this question. Why did you start your business? Was it with success in mind or did you
really just want to have a business for the fun of it? I guarantee the majority of professionals
are after success, with exceptions here and there. The process assures your brand’s success.
The term “Double Spend” comes to mind. Getting a rush job you pay for and eventually ending up paying
more than double to get it done properly.
Which brings me to my next point…
When choosing a competent designer there are a few aspects to keep in mind. This does not include creatives who lack passion for the art, happy to send out horrible work. This focuses on your needs and what your company requires at current. Junior Designers are a great outlet for both cheaper rates as well as getting themselves out there. Mutually benefiting both the client and creative. Mid-senior levels are driven by expertise and an already established portfolio of work.
The work is the designers image and should be viewed as his/her capabilities. A great way to pick the style that suits your brand, also showcasing profesionalism and work ethic. There are a considerable amount of designers undercutting the market. Understandable, it is a dog eat dog world. However the problem with this is overbearing workload with very little time assigned to your design. Making for rushed and unprofessional work. The below is a going rate for design work based on industry experience. As this a pretty extensive topic we have dedicated a whole other post on this subject: