BP Metro FM Music Awards print-advertising
Print Advertising for the up and coming BP sponsored Metro FM Music Awards
Proud sponsor of the Metro FM music awards, with that we created a print advertising campaign to show that. We gathered together some of South Africa’s hottest celebrities. A world renowned celebrity photographer and started the shoot. The idea was to show all celebrities off at a BP filling station on the way to the awards. Turning the outlets into award ceremonies. Red carpets and glamour. With the help of great creatives and an understanding of the culture. We generated advertising that speaks directly to the artists and the culture that follows them. In a multi-lingual country as this, we gear towards targeted comunication. Fully engulfed in ideas and speaking with consumers rather than to them. Our aim was to drive brand engagement from outdoor advertising to in-store sales. A competition added to push sales and drive brand engagement. Done by creatives at Flow Design. While employed at other agencies. A list of these, in our terms & conditions.