South African Freelance Design Rates and Cost
A regional cost breakdown of the creative industry.
W hat is acceptable when paying for creative work? A great amount of confusion seems to surround this subject. We have done some research into what is considered acceptable industry standard rates. This serves as a guideline for creatives unsure what amount to charge and clients confused about what they should be paying. As discussed in our previous post on how the design process works, pricing greatly relies on experience and quality of work. A good standard for designers to cost projects and for companies looking to do an estimate for future planned projects. Most professional designers make use of time tracking software and invoice based on time-sheets.
Effectively track your hours?
I feel this is a very important topic to touch on. Personally I use a client manager installed on a sub-domain that allows client login and task assignment. You can see the software here: Freelance Cockpit. There are many other free to use software such as Toggl, that offers a similar service. This is mostly dependent on personal preference. However as a freelance creative either of these would undoubtedly be a necessity.
A quick note
Before we get into it we would like to give you a pat on the back. Becoming a freelancer is no small feat. It takes endurance and a drive that not many have. A leap of faith into the unknown. We praise you for that and wish you a successful endeavor. As for clients reading this we greatly appreciate you and your faith in our abilities. The easy way out is to go straight to an already established agency. However with your input you are pushing driven minds forward. Individuals that have such an amazing passion for what they do that they break free of the day-to-day. To grow and push themselves as far as they possibly can
South African freelance design rates
The below is a rough price estimation we got from freelancentral. Here are the going hour-and daily south african freelance design rates. Above and beyond years, skills should also be considered. Naturally individuals that offer more than one combined skill to see a job through until the end would likely charge more.
Middleweight (3-7 years)
Senior (7-12 years)
Heavyweight (12+ years)
Naturally there are a considerable number of variables that influence the above. Designers generally spend a good amount per anum on connectivity and software required to be proficient in their chosen field. Often times this goes unnoticed. A good amount gets spent on hardware. The more intense the project the more processing power is required. A desktop PC with enough processing power will set you back about R40 000, an entry level camera roughly R20 000. Designers also require software to effectively do their job. The most popular of those would be Adobe CC that currently goes for R14,999.00 annually.
SAFREA (Southern African Freelancers’ Association) put together a very comprehensive study on the freelance industry in SA. The conclusion showing that the majority of freelance creatives often earn a good amount less than employed individuals. A difference of roughly R8000 to employed creatives.
The bottom line
Ihave seen many a designer quote peanuts for creative work. R200 a logo design. R500 for a website. We all sit and laugh at these guys because we know better. However a start-up company doesn’t necessarily understand what accompanies good design. The difference between paying an acceptable price and setting a barely established business up for failure. Great creative work is exactly that…”WORK”… Very seldom does everything just work exactly as it should. From a completely non-biased perspective(get ready for it)… We will put our foot down on cheap design Unless for a completely non-profit cause. Considering these rates are disrespectful to our abilities and disrespectful to you and your vision. Anything that is done half-assed will be seen as exactly that… half-assed.
“Quality is not an act,
it is a habit”Aristotle
Here is a pretty awesome take on how to better go about business as a creative. Some great topics with helpful insights. Common industry ethics and how to go about “legal”.
I would love to hear your thoughts on the matter. Please drop me some feedback. Let’s chat.